#Best Night In Freshers Campaign

 

Taken from studentminds.org.uk

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We’ve been noticing something odd about social media. According to social media, everyone is having an amazing time… all the time. If we are to believe social media, then everyone is out partying with their best mates every night. We don’t believe it! We know that for many of you, the best night isn’t a night out and there’s lots more to get up to during Freshers’ Week.

We are inviting you to join us as we reclaim social media. The task is simple:
Post a picture on Twitter, Instagram or Facebook of your night in, and share it with the hashtag #BestNightIn.

WHAT’S YOUR BEST NIGHT IN?

There are lots of expectations we have about university, especially to do with nights out and clubbing. A lot of these expectations are set in our first few weeks and go on to dictate our university social lives well after Freshers’ Week.

You see this most often through students Facebook or Instagram photos or Tweets. The trouble is, we only post photos of our parties and our pranks; the exciting times. We don’t share photos of our quieter evenings, of the things we do for a break or to look out for ourselves. It is time for us to stop feeling like we are missing out every time we choose to stay in.

As Freshers’ Week gets started all over the UK, we’ll be sharing your #BestNightIn photos to help students feel confident to do what they want during their first few weeks at university. Together we can remind every student in the UK that students really do stay in and there’s so much out there to make your #BestNightIn.

From the 12th September we want you to tell us about your Best Night In: share a photo and add the hashtag #BestNightIn.

Last year’s #BestNightEver campaign interacted with over 1000 people through the Student Minds website and we received over 50 #BestNightEver photos across our pages. During the first two days of the campaign, we saw a noticeable change in how people talked about their Freshers’ Week.


#BESTNIGHTIN 2016 EXAMPLES

Here are some of the best photos shared to our social media channels:


DO YOU WANT TO SHARE YOUR SUPPORT FOR THE #BESTNIGHTIN CAMPAIGN?

1) Any time between the 12th September – 7th October, share any of the following messages on Facebook or Twitter:

“Join @StudentMindsOrg to share your Freshers’ Week #BestNightIn! http://ow.ly/lgfY303UG6k”

“Be proud of your nights in. Share a your #BestNightIn with @StudentMindsOrg for your Freshers Week http://ow.ly/lgfY303UG6k”

2)Download Best Night In images below to share on your Instagram, Facebook or Twitter!

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Best Night In 1

Best Night In 2

Best Night In 3

Best Night In 4

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               Best Night In Facebook 1

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Best Night In Twitter 1

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               Best Night In Facebook 2

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Best Night In Twitter 2

FINAL NOTE

At Student Minds we’re using #BestNightIn to show students that they’re able to make their time at university whatever they want it to be and there’s no ideal university experience that is perfect for everyone.

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