Written by Millionaire’s Digest Team Member: Kaila O’ Neill
Founder & Owner of: Makeup by Kaila
Millionaire’s Digest Team, Contributor, Beauty and Lifestyle Writer
For me, one of the biggest things to learn when I first began blogging was how to relate to my audience! In school, we are taught to avoid personal pronouns such as I, we, me, etc, but when blogging, that is the most important thing to do! In this post, I will tell you some of the best tips I have discovered over my months of blogging to relate to an audience!
No one wants to read a research paper for a blog post! Give your own opinions and share your own life experiences! If you always write formal, your readers will feel very distant. Saying “This product is great” is much less personal than saying “After trying this product, I love it!” Make your readers feel connected to you
Listen to input!
After every post, ask your readers to tell you what posts they would like to see! This way you will be able to write about what your audience wants to hear about! Plus they’ll be more likely to share your article if they requested it!
Reply to comments!
I often fall into the trap of not wanting to reply to every single comment on my blog, but it is so important! You have to interact with your readers or they will lose interest!
Use social media!
Using social media to connect and relate to your readers is so important. It is much easier to get in contact there and they will be able to see all of your updates!
Use current references!
Many people like to hear about what’s popular. Using a reference, whether it be a celebrity, saying, tv show, anything and including it in your blog post will really further your website because readers will feel like they are similar to you!
Don’t be too out of reach!
Even if you are making millions of dollars every blog post, don’t talk about that because chances are your readers don’t know what that feels like! You want your readers to feel like they can relate you you, not to feel like you are some distant figure.
I hope you enjoyed this most as much as I enjoyed writing it! Just remember to be yourself and I’m sure your readers will be able to relate to that! Have a great week!
Article Credits: Kaila O’ Neil
Millionaire’s Digest Team, Contributor
(For Beauty, Book, Travel Bloggers & More)
How to Relate to your Audience! (2 min read) — Millionaire’s Digest