What’s the Strategy to Getting Your Blog to Stand Out From the Crowd? (1 min read) 

What’s the Strategy to Getting Your Blog to Stand Out From the Crowd? (1 min read) – http://wp.me/p7hi1Z-28D

Ask yourself:

  • Does your content distract and overtax your readers?
  • Are your messages too long and complex?
  • Can your visitors find the information they need quickly?
  • How do you engage users who are “clicking instead of concentrating”?

Read: Can’t Get Your Blog Noticed…? Here’s What Will.

Now the Fix?:

  • Less is often more on the Web. Eliminate distracting site features such as animated pictures and scrolling text.
  • Make your posts easy to scan with subheadings and bullets.
  • Use site navigation to break your information into shorter pages.
  • Make hyperlinks more descriptive.
  • Don’t tell readers to “Read more”; tell them what they will read if they click on it.
  • Write website content in a conversational, less formal tone.
  • Get to the point in the first words.
  • Don’t expect readers to read a long introductory paragraph.
  • Use adjectives, hyperbole, corporate-speak, and jargon sparingly.
  • Consider using video to communicate more complex information.

Read: Increase Your Audience’s Sending Time on Your Blog

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